Our Story

Welcome to Finch & Fable, where sustainable style meets timeless design for the little ones in your life. Our journey began with a passion for creating lasting memories and a commitment to leaving a positive impact on the planet. As the proud sibling of KidWild Organics, we emerged from a desire to craft a permanent collection of eco-friendly, durable basics that go beyond fleeting trends. Our vision for Finch & Fable was inspired by a commitment to slow fashion, weaving a narrative of sustainability into every garment. Recognizing the importance of embracing a more intentional and mindful approach to children's clothing, we set out to curate a selection that not only stands the test of time in terms of quality but also contributes to a healthier, greener world.


 

Our Values

At Finch & Fable, our mission is rooted in promoting sustainable practices and fostering a deep connection between the clothes we create and the families that wear them. We believe in the power of small choices to make a big impact, and that's why we meticulously source ethically-produced fabrics for our baby and children's clothing. Our goal is to redefine the way we view children's fashion, encouraging a shift towards thoughtful, timeless pieces that withstand the test of time, both in terms of durability and style. Join us on this journey, where each purchase is a step towards a more sustainable, compassionate future for the next generation! Read more about our sustainability efforts here.